SENPRO was born with two objectives in mind.  

First, to build a platform that supports the fundamental needs of online nutrition coaches and their clients.  

Second, to help coaches streamline their practice, keep it simple and free them up so they can focus on the important stuff — coaching!
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We've evolved a lot since launch.

It started as a personal project to help Sean overcome his frustrations with the tools available at the time for coaching clients online. Spreadsheets were unprofessional; clients messaged through email and WhatsApp; educational content and recipes were housed in separate places; and meal planning lacked flexibility. Fuel My Performance was the first 'all-in-one' solution built specifically for Sport and Exercise Nutritionists and later grew into a platform that was acquired by the IOPN - a global leader in the field of sports nutrition training and education.

Since then, SENPRO has continued to evolve. Today, it supports coaches and nutrition professionals in fuelling thousands of client journeys worldwide — from elite athletes to recreationally active individuals.

But, we’re more than just a software company. Our global team (spanning from the UK to Australia) brings several decades worth of combined experience in high-performance and data-driven settings, and operates around the clock to build important infrastructure to power nutrition coaches like you.

We’re here to help you start and grow a healthy and sustainable coaching business — by listening to your feedback and shipping the tools you need to deliver impressive client results.
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Reach out to us and tell us more about your story!

Sean
Product and Founding Team Member